Behind the Inclusion in the China Association of Automobile Manufacturers' Orange Book: Off-Road Lighting Enters the Era of "OEM Intelligence"

Recently, the "China Off-Road Vehicle Industry Development Orange Book (2025 Edition)" was officially launched at the Off-Road Vehicle Technology and Industrial Innovation Conference. This authoritative report compiled by the China Association of Automobile Manufacturers marks the official entry of China's off-road industry into a new development cycle characterized by "standardization, integration, and intelligence."

As an industry veteran with over a decade of experience in off-road lighting, Shenzhen AURORA has been selected as a typical demonstration case in the "Orange Book" thanks to its dual advantages of "deep accumulation in the aftermarket + hardcore strength in OEM pre-installation." This is not only a high recognition from the industry but also signifies that off-road lighting is evolving from traditional external accessories to an integrated intelligent system for vehicles.

The "Orange Book" clearly points out that intelligence, integration, and vehicle-machine integration are the core competitive tracks for OEM supporting of off-road vehicles. Under the wave of digital intelligence, industry technology leaders such as Fu Bingfeng, Shang Yanwei (Brand Technology Director of Great Wall Motors), and Wang Guojin (Deputy General Manager/CTO of M HERO) have jointly discussed the future trends from mechanical control to AI-based full-domain vehicle motion control technology.

AURORA deeply participates in the co-construction of industry standards and promotes the upgrade of off-road lighting from a single function to an intelligent system with forward-looking technological layout.

AURORA has long transcended the positioning of a single lamp supplier and has fully transformed into an exclusive OEM partner for off-road lighting systems for automakers. Different from the traditional mode of simple installation and wiring modification in the aftermarket, AURORA is deeply involved in the whole vehicle R&D process of automakers, developing, debugging, and mass-producing synchronously with vehicle models.

Currently, AURORA has partnered with many mainstream automakers such as Dongfeng M HERO, Great Wall Motors, BYD, Chery Automobile, Beijing 212, and Hongqi to create exclusive OEM lighting solutions and provide systematic and intelligent lighting support for whole vehicles.

Why do many leading automakers choose to cooperate deeply with Shenzhen AURORA? In the field of off-roading, "brightness" is just the entry threshold. Understanding off-roading, scenarios, and extreme working conditions is the core competitiveness.

AURORA deeply understands the light distribution logic of desert off-roading, is aware of the stringent requirements of the power drive in the extreme cold environment of minus 40 degrees Celsius, and is proficient in the shielding technology of electromagnetic interference under complex off-road conditions. More than ten years of "extreme practical big data" from the market have fed back into the R&D and innovation of pre-installation, enabling AURORA to transcend the thinking of simply making lamps and provide more mature, stable, and adaptable complete lighting system solutions for automakers from the perspective of whole vehicle safety and intelligent experience.

From modification accessories to OEM standard equipment, from single product manufacturing to system R&D, AURORA shoulders the responsibility of upgrading China's off-road lighting with technological accumulation.

From deep cultivation in the industry in 2011 to being included in the industry Orange Book, every step of AURORA has resonated with the growth of China's off-roading. Being written into the book is an honor; being trusted is a mission.

In the future, AURORA will continue to take light and shadow as the blade and innovation as the torch to help China's off-roading enter the real "OEM intelligent era."